E-mail marketing is the process of promoting a product, service or an idea by sending direct emails to the target audience. The promotion of products or services via email helps ensure that everyone knows about new promotions, staff, procedures, products, or services you currently offer. This form of marketing can also be used as a means of generating website hits and thereby increasing search engine optimization. Allowing your clients to stay up to date with your company allows you to achieve promotional goals and also obtain long-term clients. 

E-mail based marketing studies have always shown that client satisfaction is highest when the communication between the professional and client are maintained, even through a simple e-mail. This technology can also be used to perform surveys to discover new services your clients are looking for. While writing HTML based e-mails is no simple task, we feel the professionalism and clarity with which these e-mails are sent out is a definite benefit to any veterinary professional and his/her company.